UGC & social content · Vertical video + photography
Show how it fits into real life.
I create product demonstrations, short videos, and photographs for brands to use on their own channels. The content can explain how something works, show it in use, or share my experience with it when that is part of the project.
We agree on the concept, versions, and usage before filming. A campaign that includes posting to my own audience is discussed separately from creating the content.
Social-first possibilities
What would you want to know?
That's where I like to start. We can build the idea around what someone needs to see, how the product works, and what makes it worth a closer look.
Demonstrate
Product walkthroughs
I can walk people through the setup, features, or everyday use of a product in a straightforward way. I want someone watching to understand it, not just see it on screen.
Experience
First-person stories
A first-person video gives me room to share my actual experience and show where a product fits into it. The details come from what I've tried, rather than a story made up for the camera.
Build
Vertical clip libraries
We can plan a set of vertical clips showing the product, hands-on moments, and supporting details. Your team can use the agreed footage as part of its own posts and edits.
Pair
Social photography
Photos can carry the same idea alongside the video, from an in-use moment to a closer look at a feature. We can plan crops for posts, covers, stories, or your website.
How I approach short-form content
Useful, personal, and easy to follow.
I learned a lot from people sharing what they knew online. That's still how I think about creating: make it look good, but give someone a reason to watch and something to take away.
01
Real use
I want the product to fit into what I'm actually doing. Showing it in use helps me explain the details in a way that feels natural and stays true to my experience.
02
A clear reason to watch
A good opening gives people a reason to keep watching. I like starting with a useful question, a detail, or a moment that leads naturally into what I'm sharing.
03
Made for the placement
We'll plan the length, framing, text, and next step around where the video will appear. If you need different versions, we can include those in the project from the start.
Creator content · Photography examples
A few moments from the work.
The photographs below show examples from my work with Swigg, Logitech, and MVP Disc Sports. They give you a look at the products and settings I have worked with. For a video project, we will discuss the format, message, and delivery separately.
Swigg · Outdoor lifestyle
Swigg outdoors.
I've included Swigg in outdoor product photography during my travels. I enjoy finding opportunities to photograph a product within something I'm already doing, rather than treating every project as a studio shoot.
Logitech · Creator technology
Logitech in my studio.
Working with Logitech lets me photograph creator gear in the place where I use it. My own studio gives me a practical starting point for showing how the product fits into creating content.
MVP Disc Sports · Outdoor equipment
MVP Disc Sports.
My work with MVP includes photographing equipment outdoors and on the course. Showing gear as part of the activity gives me another way to photograph it beyond a standalone product image.
The process
Let's figure out what to share.
Start with the product and what you'd like people to understand. We'll work through an idea that fits your brand and still sounds like me.
01
Align on the goal
Send a product link, who you want to reach, and the main things you'd like to communicate. Brand guidelines and any verified product information are helpful too.
02
Shape the concept
We'll agree on the idea, formats, timeline, budget, and where the content will be used. If sharing on my channels or making extra versions is part of the plan, we'll include that here.
03
Create for the channel
I create and edit the agreed content, then deliver the versions we planned. The brief sets out the length, orientation, usage, and any revision arrangements, so those details are settled before filming.
UGC collaboration FAQs
A few things to talk through.
Content for your brand and a partnership on my own channels can overlap, but they're not the same thing. Here's how we can approach the details.
Is UGC posted on your own channels?
Not automatically. UGC here means content I create for your brand to use. If you'd like me to post to my audience too, we can talk about whether it's a good fit and agree on that separately.
Can you work from talking points or a script?
Yes. Send your talking points, product information, and any wording that needs to be included. We can decide how much to script and how to keep it conversational, without adding claims I can't support.
Can you create different hooks or versions?
We can plan those together. Let me know what you'd like to try and where each version will appear, so we can include the extra content in the scope.
How do advertising and usage rights work?
Tell me if you want to use the content in paid ads or run ads through my account, as well as where and for how long. We'll agree on permissions, usage, and any exclusivity before the project starts.
UGC & social content
What would you like me to try?
Send me the product and a little about your idea. I'd love to see how it could fit into the content I create and what we could share together.
I'll reply by email so we can talk through the details. You don't need a finished brief.
UGC project inquiry
Tell me about the product.
Just your name, email, and a few words to get started.