UGC & social content · Vertical video + photography
Show how it fits into real life.
I like creating content that gives people something they can actually use, whether that's seeing how a product works, picking up a tip, or finding something that fits into their day. I bring that approach to short-form videos, product demos, and photos for brands.
The best fit is something I can genuinely connect with. From there, we can create content for your channels that feels natural to me and makes sense for the people watching.
Social-first possibilities
What would you want to know?
That's where I like to start. We can build the idea around what someone needs to see, how the product works, and what makes it worth a closer look.
Demonstrate
Product walkthroughs
I can walk people through the setup, features, or everyday use of a product in a straightforward way. I want someone watching to understand it, not just see it on screen.
Experience
First-person stories
A first-person video gives me room to share my actual experience and show where a product fits into it. The details come from what I've tried, rather than a story made up for the camera.
Build
Vertical clip libraries
We can plan a set of vertical clips showing the product, hands-on moments, and supporting details. Your team can use the agreed footage as part of its own posts and edits.
Pair
Social photography
Photos can carry the same idea alongside the video, from an in-use moment to a closer look at a feature. We can plan crops for posts, covers, stories, or your website.
How I approach short-form content
Useful, personal, and easy to follow.
I learned a lot from people sharing what they knew online. That's still how I think about creating: make it look good, but give someone a reason to watch and something to take away.
01
Real use
I want the product to fit into what I'm actually doing. Showing it in use helps me explain the details in a way that feels natural and stays true to my experience.
02
A clear reason to watch
A good opening gives people a reason to keep watching. I like starting with a useful question, a detail, or a moment that leads naturally into what I'm sharing.
03
Made for the placement
We'll plan the length, framing, text, and next step around where the video will appear. If you need different versions, we can include those in the project from the start.
Creator content · Photography examples
A few moments from the work.
From using Logitech gear in my own studio to carrying MVP equipment out on the course, I like bringing real moments into a shoot. These photographs show the visual approach I bring to social content. We can plan the specific UGC or video format around your product and where you want to share it.
Swigg · Outdoor lifestyle
A product carried into the journey.
A close product-in-hand composition keeps the bottle and branding clear while still feeling natural and made for social content.
Logitech · Creator technology
Gear shown for the people who use it.
Using Logitech gear in my own studio makes the content feel personal and grounded in the way I actually create.
MVP Disc Sports · Outdoor equipment
Built around the activity.
The warm light and active outdoor setting make the bag feel like part of the experience, while keeping the product and MVP branding easy to see.
The process
Let's figure out what to share.
Start with the product and what you'd like people to understand. We'll work through an idea that fits your brand and still sounds like me.
01
Align on the goal
Send a product link, who you want to reach, and the main things you'd like to communicate. Brand guidelines and any verified product information are helpful too.
02
Shape the concept
We'll agree on the idea, formats, timeline, budget, and where the content will be used. If sharing on my channels or making extra versions is part of the plan, we'll include that here.
03
Create for the channel
I create the agreed content with the product, the viewer, and the platform in mind. The aim is something clear and useful, with my own perspective coming through.
UGC collaboration FAQs
A few things to talk through.
Content for your brand and a partnership on my own channels can overlap, but they're not the same thing. Here's how we can approach the details.
Is UGC posted on your own channels?
Not automatically. UGC here means content I create for your brand to use. If you'd like me to post to my audience too, we can talk about whether it's a good fit and agree on that separately.
Can you work from talking points or a script?
Yes. Send your talking points, product information, and any wording that needs to be included. We can decide how much to script and how to keep it conversational, without adding claims I can't support.
Can you create different hooks or versions?
We can plan those together. Let me know what you'd like to try and where each version will appear, so we can include the extra content in the scope.
How do advertising and usage rights work?
Tell me if you want to use the content in paid ads or run ads through my account, as well as where and for how long. We'll agree on permissions, usage, and any exclusivity before the project starts.
UGC & social content
What would you like me to try?
Send me the product and a little about your idea. I'd love to see how it could fit into the content I create and what we could share together.
Helpful details to share
- The product, campaign goal, and audience.
- The formats, length, talking points, and references you have in mind.
- The channels, intended usage, timing, and any posting expectations.
A product link and a rough idea are a great place to start.
UGC project inquiry
Tell me about the product.
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